In a period when everything is impersonal and industrialized, we decided to become a personalized company. This becomes obvious not only from the personal devotion of its founders in research and formulation of cosmetics but it is also proved by our product lines; It is also obvious from the specialized ingredients used as well as from the formulas’ results.
When we are asked why we include so many codes in our product lines, the answer is that we decided to offer a personalized composition to meet each woman’s needs. We promised to offer the professional beautician the chance to choose from an amazing array of treatments based on their own experience and expertise. Based on our personal and professional values, we came up with our own concept – The personal professional concept. And it guides every step of our course.
The reason I sign on these cosmetics is not from a desire for fame. Behind this signature is a message, a personal dialogue with every woman. When I am at the lab carrying out research on a formula, I see a woman before me, as if I am about to create her personal line of cosmetics…
president of Juliette Armand