A story of personal creation…

The company was established in 1992 when chemists Michalis Papaefstratiou and Ioulia Armagou decided to enter the beauty industry, develop new formulas and apply personal values to their laboratory work.

and professional achievement…

In just a few years, the company achieved a leading position among beauty salons and launched exports and partnerships with world renowned beauty institutes.

A strong, personal commitment…

Since 1992, cosmetology has changed dramatically. Contemporary demands are particularly high. Today, cosmetics must be comparable to the effectiveness of plastic surgery. The company continues to work with passion, continuously searching for the next formula, the next combination, the next innovation.


1992 – 2001

1992: The chemists Ioulia Armagou and Michalis Papaefstratiou establish Juliette Armand and focus their work on the research of highly effective new formulas.

1993: The Notabilia cream is created and runs a very successful course. Its advanced formula (Extra Moisturizing 24h Cream) can effectively compete with later-developed creams.

1996: A pioneer in the use of hyaluronic acid, Juliette Armand creates a wide range of serums in defense of their high effectiveness. In serum form active ingredients are present in maximum content; 21st century cosmetology has just begun.

2001: The company is established in Athens, at state-of-the-art, privately-owned, integrated premises, constantly investing in sophisticated equipment, new procedures, research, new products and well-trained scientific personnel. Production process complies with the European Union’s Good Manufacturing Practices (GMP) for cosmetics.



2004: Skin Boosters anti-surgery system
The innovative EFFECTOX™ technology by Juliette Armand stops cellular contraction, by minimizing expression lines (muscle ageing). This discovery by Juliette Armand laboratories marked the success of the SKIN BOOSTERS anti-surgery system, Cosmetology’s alternative to botox, eyelid surgery, chemical peeling, mesotherapy and liposuction. With Skin Boosters, your appointment with the plastic surgery is indefinitely …postponed!



2005: elements of evolution
A complete professional line of high-end products, the elements of evolution for face and body beauty and health, a new, complete method of combined action and total treatment of all skin conditions! 175 products available to cover the needs of the most demanding skin types.



2006: A-2 BLOCKERS is a chrysanthemum herbal extract that has brought about a revolution to body care products. It specifically blocks a2 receptors, ensuring a non-stop lipolysis process.



2008: The new SUNFILM sunscreen line by Juliette Armand meets the very real needs for increased sun protection, in accordance to the 2006/647/EC decision by the European Union. The line contains ANTITOX™, a powerful cocktail of new-generation antioxidants which prevents DNA damage from sun rays, repairs DNA, prevents irritations and erythema, protects from pollution and prevents ageing.


2010: The company implements the ISO 9001 quality control system for research and development, manufacturing, packaging and marketing of cosmetics, as certified by TÜV Austria certificate.


2011: The two professionals remain shareholders and the company is 100% Greek. Since 2011 Stratis Papaefstratiou Armagos (Chemical engineer) and Vassilis Papaefstratiou Armagos (B.Sc.Finance & Mathematics, M.Sc. Computing Science) have also joined “Juliette Armand” shareholder group which means that the second generation launches its contribution to the company.


2013: The anti-surgery answer that SKIN BOOSTERS give against plastic surgery the last years is now renewed and strengthened.